Here’s a really big argument on why you should be using way more multimedia when it comes to your search engine optimization, now when I say multi media, I mean videos I mean images and this is all based off of a new update that just happened within Google and this is something that Google’s really excited about so much so that they’re advertising it on TV they’ve written blog posts about it and a lot of the web is talking about it.

So what I’m talking about is a new update that happened in January and now Google is rolling out something to specific users where you can do specific circles to do a search.

here’s what you’re going to want to do optimize high quality image content on your website I’m talking blogs service Pages everything you can try to understand the queries that are serving these things the most you can see some of these rich results now inside of a tool like Semrush but this is going to change as more circles to search start coming to phones make sure you’re optimizing your images and your videos with schema so that Google can understand it.