When it comes to building a following on social media you’ve got a few different options for what types of content to create whether text audio video or images.

Now some of your choices are going to be influenced or directly impacted by the platform of your choice for example Twitter is still largely text based YouTube and TikTok are all about that video Facebook and Instagram are waffling back and forth between text and images and video groups and lives and anything else they can think of and Linkedin seems to do okay with a mix of short and long form text and short form video.