When things aren’t going great in business a lot of people think that they should be pulling back but a study by the Harvard Business Review talks about exactly the opposite.

Companies who chose to stay on the offensive and increase their marketing spend during an economic downturn not only did they survive but they thrived compared to the people who didn’t increase spend they saw 256% greater Revenue growth, when you’re in an economic downturn you cannot afford not to spend and not to scale up marketing.

That’s exactly what you should be doing at that point in time but it’s not just about spending more it’s also about spending smart, this is your opportunity to capture market share to accelerate growth you want to review your budget allocation analyze your competitor activity invest in digital since that’s usually the lowest funnel engage your customers in that first- party data and then look for ways to innovate and do something different.