Many people are drawn to social media marketing SMM because it offers a creative challenging and dynamic career path SMM professionals are responsible for creating and managing online content that promotes a brand or product.

This can include developing strategies creating and managing social media accounts and running campaigns.

SMM like most things in digital marketing is a relatively new field and it’s constantly evolving this means that there are many opportunities for those with the right skills to carve out a successful career however it’s also important to note that there is more competition in this field and to be successful you’ll need to be Innovative and driven and always up to date with the latest trends