One of the biggest things plaguing websites out there from a search engine optimization perspective and holding them down is something called keyword cannibalization, first what is keyword canalization well it’s when you might have five pages and they’re all optimized for the same term, So if you have a page that’s on best pizza in San Diego, how to make the best pizza, what is the best pizza all of those pages could be competing for one term which is best pizza, So when it comes to keyword canalization it really becomes a dance of making sure that you consolidate around one Hub one Central area that links to all the other Pages as well as getting rid of old pages that are low quality haven’t been updated recently have older dates are not super in-depth and just clearly are competing with the main term you’re trying to go after.