Are you an email marketer doing bulk sense to 5,000 recipients or more? listen up you don’t want to miss this, In October of 2023 Google and yahoo announced some new requirements coming to bulk email senders and those new requirements are about to go into effect in February of 2024, what are these new requirements.

1 – senders will need to have the right authentication for the email domain that they are sending from so if you are receiving email notifications asking you to authenticate something from your email providers do not ignore it, go through the steps to make sure that that is fully authenticated

2 – senders must now include a one click unsubscribe link from their email sends gone are the days of including a link that takes people to a landing page asking them to update their preferences or give a reason why they’re unsubscribing, now the link that you include has to be a simple one click unsubscribe action

3 – senders will now have to start falling under a certain spam threshold that Google and Yahoo will both be enforcing so make sure that you are checking your emails and that you are compliant so your email marketing doesn’t get derailed.