Here are four simple steps to using a yes ladder in order to create your highest converting campaign yet.

Step 1 –  Start small ask questions or make requests that are just really easy that saying no would be weird like are you a human being.

Step 2 –  Provide value give them something in return for their commitment like valuable information or a free sample think cheese samples and answers to important questions like who’s your celebrity doppelganger effective Pikachu.

Step 3 –  Scale up by slowly escalating the level of commitment never jumping too far too fast baby steps my friend here baby steps.

Step 4 –  Seal the deal once you’ve built enough trust and Rapport go in for the big ask the sale the subscription the ultimate commitment.